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Werner Zimmermann is an awarding-winning artist, illustrator and educator. He has illustrated over 20 children’s books, including At the Pond and Porcupine in a Pine Tree.
Werner shares his love of drawing through his teaching, his visits and his blogging. He especially likes to meet people who’ve been told they shouldn’t or can’t draw.
Since 1986, Werner has taught Life Drawing at colleges in Ontario, Canada.
Guelph, Ontario, Canada
Illustration, Fine Art
As a book illustrator and painter, Werner wanted an online shop to sell his art and to link to his books for sale. He also wanted to offer information about his school and library visits and share his how-to-draw tutorials on a blog.
Strategy and planning – Goal setting – Content creation – Creative and design – Copywriting – Web development
For the look of this project, we wanted Werner’s art and personality to take centre stage. Rather than a standard logo design, we asked Werner to produce a stylised signature and a bespoke piece of art that would set the tone and the colours for the site.
We rewrote Werner’s site wording to shorten it and align it to his goals and suggested he engage a professional photographer.
We also added a consultation hour to his shop, to allow Werner to charge for his time when he consults, as well as contact forms for specific purposes throughout the site.
