Web design for a communications specialist

Caroline supports small and medium businesses with their communications so their teams can be more effective and go faster. She is based in mid-Wales.

"I worked with Danielle to revamp my website for my internal communication business. It marked a real shift for me — moving from supporting large corporates to focusing on small and medium-sized businesses — and Danielle really took the time to understand what I was aiming for. She helped translate my vision into a clean, professional site that feels completely me.

What really stood out was her ability to balance creativity with clarity — it didn’t just look good, it worked for my audience. Her strategy workbook was brilliant — it really helped me shape my thinking and evolve my vision for what I want my business to be. And a shout-out to her husband Ant too, who sorted all the backend technical stuff seamlessly. Between them, they made the whole process feel easy and collaborative. I’d absolutely recommend this lovely wife-and-husband team.

Caroline Waddams

Caroline Waddams Communications, Wales

The challenge

Our client had a simple single page website that we’d launched when she initially took the jump from corporate into contracts and self-employment. The colours didn’t feel right anymore, the images taken by her partner for the first version wanted upgrading and even the target audience the site was pointed at was shifting.

Expertise applied

Strategy and planning – Goal setting – Creative and design – Copywriting – Photography brief – Sourcing stock photography

The solution

Caroline took time to really think about her new direction and really fill in her project planner, which gave us a great starting point for the strategic deep dive meeting. There we talked about who she wanted to work with now that she was working closer to home and for herself. With our support she developed a lead magnet and a small, scaling set of offers for her new audience.

Since go-live, Caroline’s blog is busy with updates and she’s been developing a set of webinars and a course to help people know her ahead of engaging her.

Like what you see?

For a fresh approach to your online presence and transforming your business, contact us about a free consultation.