be seen.

digital marketing

Your website looks fabulous! Your content is spot on, the images are stunning and your calls to action are ready to rock. Sit back and watch the traffic roll in? Sadly, not so much these days. With over a billion websites out there, you’ll want to sweet talk the search engines and get out there on various social media platforms.

Our digital marketing services are tailored for small businesses. We’re a small business ourselves and we get it. With the right processes, digital marketing doesn’t have to be a drain on your time.

We can help you plan your online marketing strategy, get you going on social and optimise your pages for search engines. 

Social media

Of all advances in marketing, social media is perhaps the most significant. Bridging the void between businesses and customers, it allows you to to reach a specific target audience directly.

In some cases it will be the biggest driver of traffic to your website. You’ll want to be out there on social.

Don’t know where to start? You’re not alone. Done correctly, it’s a powerful way to build a business, but get it wrong and it can do more harm than good. A plan is essential.

We’ll help you to formulate a plan that will get you the most from social media. We can help a little or a lot depending on what you need. 

Pay per click advertising

 

In some situations where competition is high, ranking organically on Google can be a huge mountain to climb. The time, effort and investment might be better spent differently.

This is where Google Ads come into play. For a fee your advert will appear at the top of the Google search results for the search terms you define. Essentially paying to jump the queue.

Google Ads will generate targeted traffic to your website quickly. 

Search engine optimisation

Ranking well is crucial. 95% of clicks are first page clicks, most people searching never make it past those first results.

What is SEO? Simply put, it is making changes to the text, layout and links on your pages to make them as tasty as possible for the search engines. There are some behind the scenes tweaks we make too but that’s the crux of it.

Once a dark art, SEO is increasingly driven by genuine original content presented in the right way. We’ll take your content and adjust it so it hits the right balance for the search engines.

Not a writer? We can create optimised content for you. Talk to us to find out more.

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Performance tracking

Google Analytics is versatile tool that provides insights into how users interact with your website.

The metrics are invaluable for understanding your visitors, how they arrived at your site, how long they browsed for and whether they clicked one of your tempting calls-to-action.

Through analytics we can fine tune your website, monitor the success of campaigns and build on those successes. 

take the next step

We’d love to chat on the phone, jump on a Zoom or grab a coffee, in town, your place or ours.