A big bit of news recently in SEO (search engine optimisation) is Google’s indexing of mobile sites first, before desktop ones. Google will still find your desktop site, but it’ll look for a mobile one first and prioritise its ranking.
- In the case your site’s responsive, where it’s the same on desktop and mobile, then this won’t impact you much.
- Where you have a mobile site but it’s got less content, you’ll struggle to hold your place in the ratings.
- If you haven’t got a mobile site, Google will continue to rank your desktop site, but it will move down the list against your mobil-ised competitors.
Looking for pointers on how to manage this change? Google has issued some guidance. This older article from searchenginejournal.com was published before the changes took effect. It offers some useful context and tips.
Do you still have questions about mobile-first indexing or another SEO topic? Please feel free to contact us for a friendly chat.